VIDEO REPORT: Nissan Driver Attention Alert helps combat drowsy driving with innovative system

Nissan is highlighting the fact that its new Driver Attention Alert (DAA) system is available on two of its most attention-getting vehicles – the 2015 Nissan Murano crossover and the upcoming 2016 Nissan Maxima sedan.

The issue of drowsy and inattentive driving has been the subject of recent studies by the National Highway Transportation Safety Association (NHTSA) and AAA* (formerly the American Automobile Association). Results of a November 2014 AAA survey, for example, suggest that drowsy drivers are involved in approximately 300,000 crashes each year – 6,400 of them fatal.

Nissan's Driver Attention Alert system, which is standard in the 2015 Murano SL and Platinum grades and the 2016 Maxima Platinum, is intended to address potential driver fatigue and inattention. The system adapts to each individual driver, monitoring steering input patterns (using steering angle sensors) during a period of driving to establish a baseline. It continuously compares subsequent driving patterns to a baseline using a statistical analysis of steering correction errors.

If it detects driving behavior consistent with a drowsy driver, the system uses an audible chime sound and displays an amber coffee cup with a message reading, "Take a break?" in the vehicle's information display.

The DAA includes logic to help address false detection, road curvatures, lane changes, braking and even poor road conditions. The system automatically resets when the engine is turned off. It can also be turned off by the driver if desired. It is the driver's responsibility to remain alert at all times. DAA is only a warning to inform the driver of a potential lack of driver attention or drowsiness. It does not detect and provide an alert in every situation.

The totally redesigned 2016 Nissan Maxima is on public display this week at the New York International Auto Show at New York's Jacob Javits Center. It is scheduled to go on sale this summer. The new 2015 Nissan Murano is available now at Nissan dealers nationwide.

Along with the Maxima and Murano's suites of available safety and driving aids, both stand out from other vehicles in their respective segments due to their futuristic styling – featuring new Nissan signature design language including V-Motion front end, boomerang lighting and unique floating roof appearance.

2015 Nissan Sentra | Auffenberg Dealer Group

The highly successful seventh-generation Sentra, introduced in fall 2012, continues to be refined for the 2015 model year with a number of interior comfort and convenience enhancements – all which add value to an already outstanding array of standard and available features and equipment.

"For 2015, the Sentra lineup has been simplified and we've added value to all grades," said Derrick Hatami, vice president, Sales - U.S., Nissan North America, Inc. "The Sentra's most popular trim, the SV, now comes standard with great features such as RearView Monitor, Bluetooth, USB port that we are certain Sentra buyers will enjoy. SV also includes Nissan Intelligent Key®, which our primary competitors do not offer at this price point."

The entry-level Sentra S grade adds standard USB connection port, Bluetooth® Hands-free Phone System, illuminated steering wheel audio controls, Smart Auto Headlights and cruise control.

The popular SV grade now includes Nissan Intelligent Key®, RearView Monitor, NissanConnect^SM with Mobile Apps, 5.0-inch color display, SiriusXM® Satellite Radio (SiriusXM subscription required, sold separately), sliding front armrest, Streaming Audio via Bluetooth®, Hands-free Text Messaging Assistant, leather-wrapped steering wheel and shift knob, Smart Auto Headlights and Easy-Fill Tire Alert.

The enhancements for 2015 continue with the sporty Sentra SR, which adds standard heated front seats and heated outside mirrors with LED turn-signal indicators – plus added features from the previous Driver's Package, including rear disc brakes, Nissan Intelligent Key®, 6-speaker AM/FM/CD audio system with 5.0-inch color display, SiriusXM Satellite Radio (SiriusXM subscription required, sold separately), leather-wrapped steering wheel and shift knob and more. The top-of-the-line Sentra SL adds standard leather-appointed seats, heated front seats and auto-dimming mirror with HomeLink® Universal Transceiver.

In addition, four new exterior colors are offered for 2015 (11 colors total): Titanium, Red Alert (SR only), Cayenne Red and Fresh Powder.

Manufacturer's Suggested Retail Prices*** (MSRP) for the 2015 Nissan Sentra:

Sentra S 6MT	$16,480 USD
Sentra S Xtronic	$17,330 USD
Sentra FE+ S Xtronic	$17,730 USD
Sentra SV Xtronic	$18,300 USD
Sentra SR Xtronic	$19,910 USD
Sentra SL Xtronic	$20,670 USD

^{Destination and handling $825.}

About the 2015 Nissan Sentra
Once again Sentra's elegant, modern and refined exterior reflects a "professional" character targeted at buyers who aspire to drive something more premium than traditionally available in this segment. It features Nissan's bold signature trapezoid-shaped grille and large wraparound headlights with standard LED accents and LED taillights.

Sentra's refined look continues inside with a high-quality interior design featuring materials not usually found in compact vehicles, including soft-touch instrument panel and door armrests, available leather-appointed seating and available Maple wood-tone trim. Along with offering ample roominess in a compact-size exterior, including an outstanding 37.4 inches of rear seat legroom, the intuitive interior layout emphasizes driver control and outstanding seat comfort for all occupants.

Sentra utilizes a fuel-efficient 1.8-liter 4-cylinder engine, which along with the next-generation Xtronic transmission with sub-planetary gear, helps the Sentra FE+ S model deliver 30 mpg city/40 mpg highway and 34 mpg combined – resulting in a more than 415-mile real-world driving range**.

Other available features range from Dual Zone Automatic Temperature Control and a Bose® Premium audio system with 8 speakers, to Nissan Intelligent Key® keyless entry and push button ignition system and RearView Monitor. The 2015 Nissan Sentra is offered in six models: S 6MT, S CVT, FE+ S, SV, SR and SL.